Mark Goldman has been a valuable and trusted colleague and consultant for over 30 Years. In that time, he has been a great resource for understanding the dynamics of communication. He has helped me revise and clarify my style of communication with employees and management staff. He has helped me develop my sense of story as a tool for communicating. Many of the stories that he has helped us develop, assist us in communicating more effectively with both staff and customers.
Relating stories to our employees, in both written and oral form, has helped them in understanding our philosophy, and supported the concept of “taking ownership” of their roles in our restaurants. There has been no other way, in the normal training process, that can inspire this behavior.
Mr. Goldman’s coaching on the use of story has aided in achieving greater success with our marketing efforts. With his help, we have been able to understand who our audience is, and what stories we need to tell.