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We help organizations, entrepreneurs and individuals increase productivity and sales
by teaching them the powerful tool of telling memorable and impactful stories.

The right stories can convert “casual buyers” into loyal, raving fans who become dependable, repeat customers.
And good stories can transform “worker bees” into dedicated brand ambassadors of your business values and goals.



Mark Goldman has been a valuable and trusted colleague and consultant for over 30 Years. In that time, he has been a great resource for understanding the dynamics of communication. He has helped me revise and clarify my style of communication with employees and management staff. He has helped me develop my sense of story as a tool for communicating. Many of the stories that he has helped us develop, assist us in communicating more effectively with both staff and customers.

Relating stories to our employees, in both written and oral form, has helped them in understanding our philosophy, and supported the concept of “taking ownership” of their roles in our restaurants. There has been no other way, in the normal training process, that can inspire this behavior.

Mr. Goldman’s coaching on the use of story has aided in achieving greater success with our marketing efforts. With his help, we have been able to understand who our audience is, and what stories we need to tell.
Lenny Rosenberg, Owner
Restaurant Group, Inc, LLC

I have known Mark for over 20 years and he has been a marvelous asset to me, personally and professionally.

I have sought his assistance nearly every time I found myself in a difficult or delicate situation when dealing with my clients. He has an unparalleled ability to show me how to see both sides impartially. He then advises me on the specifics of communicating with others so as to satisfy both parties. He has definitely helped me enhance and improve my way of dealing with people. He even guides me when I need the exact words or phrases in order to deescalate a situation.

He is a master of communication and the most effective and impartial mediator I have ever known. In any conflict, his goal has always been to achieve a win-win outcome.
Michele Hallier, Owner
Louis XIV Jewelry

Thank you, thank you, thank you! Thank you for seeing what I could not.  I would never have known what this story was about without your guidance, your gentle questioning and coaching. I will continue to work on the story and its deeper wealth of healing and understanding.
Mij Byram, Storyteller
Florida

Mark is a brilliant teacher and caters to the student's needs.
Louise,Storyteller
Australia

The coaching that you offered me was superb, and I feel that I am on the way to raising my storytelling to another level. You guided me to discover and experience for myself many improvements that will enhance my telling, and you gave me excellent suggestions for further work and practice to achieve them. I look forward to meeting the challenge that you set before me. 
Joyce Story, Storyteller
Phoenix

You brought back to me the excitement of storytelling! You gave me so much in so little time.
Clem Condon, Storyteller
Phoenix

Your specific tips effectively prodded us to delve deeper into our stories and to bring that depth into the telling. Your coaching process avoids heavy-handed "oughts" and probes each teller to embrace their own style and to expand upon their own specific skills and nuances.
Cassandra Cushing, Storyteller and Coffe House Owner
Redmond, CA

If I am a better teller, it will be because you have had a part in it…an experience that gave me insight to my role as a teller, what potential I have and how I can achieve and gain satisfaction in my performance.
Ruth Shaw, Storyteller
Phoenix

What a wealth of information and encouragement you were today!
Big Al Brott, Storyteller
Phoenix

What a blessing to meet up with you. My Husband came away thrilled with the idea of telling stories; he was still talking about it this morning!
Sharon, wife of a guitar maker
Phoenix